We often hear telephone associates wondering aloud why they have to make a sales offer every time they speak to a caller. They say, “I can tell who is going to buy and who isn’t.” Unfortunately, the research that we have done just doesn’t back that statement. If you observe telephone calls on a regular basis, you will hear very friendly callers saying, “No,” to sales offers and many less friendly, somewhat distant callers saying, “Yes.” The truth is that you just can’t tell who is going to say, “Yes,” until you make the offer.
More than that, however, every caller deserves (yes, I said “deserves”) a sales offer from a telephone associate. Here are a few reasons to make a sales offer on every all. Read More »