The following fundamentals come directly from our Telephone Sales Mastery workshop. These ideas and suggestions can help you make better use of every customer contact. Please e-mail us when you have had success with any of the tips that follow.
Tip No. 1: Avoid using brand jargon and technical acronyms when speaking to callers.
Saying, “Our X1000 Plan works with Series R and Series S type systems,” doesn’t usually peak a potential buyer’s interest, especially on the telephone. Stay away from brand jargon as much as possible. Jargon and technical acronyms are problems. When a caller doesn’t understand what we’re saying, he/she will get bored or anxious quickly. And that’s a hang-up waiting to happen. If it is absolutely necessary to use brand jargon in a conversation, make sure you define it or explain it right after you mention it. Read More »